2. Increase the number of times they come back to you
3. Increase the average spend of each customer
4. Increase the effectiveness of each process in your business
Once you do all that, running a business is easy.
I used to call up the cafe/bar that we had in central Edinburgh and ask the manager how many people we had in that day.
If he said 250, then I knew that the banking next day should be approx £1,850 as we had an average spend of just under £7.50
When we first started, the average spend was just £3.41 which is only £850. So by focussing on getting the average spend up, profits went up.