It's fascinating stuff.
Social Media is here to stay and it's something that every business must embrace sooner rather than later.
Embracing means engaging and engaging means reaching out to new and existing customers. It also means creating or enhancing your digital footprint so that people/customers can find you and know what you stand for, they need to know your reason why you do what you do.
They are used to working for themselves and getting the job done.
However, there are a few people attending who could advance quite quickly if they stopped being so pedantic and got on with it!
I'm taking about the need to find the ideal blog post, the ideal image and to make sure that every word is spelled correctly and there's a full top at the end of every sentence.
Now there's nothing wrong with an attention to detail but in the fast moving world of Social Media, blogging and the internet, it's far better to get something out there than sit and wait on the perfect image or logo.
As all the best internet blogging and marketing advisors say (including Seth Godin), you don't need to get it right but you need to get it going. Ship It. Then sort things out later.